Thesis

Salmon Nation: A nature state with ravens in the spiral dance at the edge of chaos

Written and edited by
Spencer Beebe, Christopher Brookfield, Cheryl Chen, Ian Gill

Salmon Nation is a place. It is home.

Salmon Nation is also an idea: it is a nature state, as distinct from a nation state.

Salmon Nation is inhabited by diverse individuals creating radical examples of systems change at local levels.

Our idea is very simple.

We live in a remarkable place.

We are determined to do everything we can to improve social, financial and natural well-being here at home.

We know we are not alone.

Salmon Nation aims to inspire, enable and invest in regenerative development. A changing climate and failing systems demand new approaches to everything we do.

We need to champion what works for people and place. To share what we learn in this place — and to do a lot more of it, over and over…

Salmon Nation. People, place — and an invitation. We’d love you to join us on an adventure, charting new frontiers of human possibility, right here at home.


A Shared Journey

OUR AMBITIONS ARE practical, replicable and geared for profound change. In Salmon Nation, we champion successful local initiatives, co-creating systems that encourage replication and imitation of those endeavors across watersheds stretching from the Sacramento River in California north to the Yukon River in Alaska. We accelerate regenerative development throughout the bioregion, celebrating local people and projects that knit together a wholesale, region-wide re-imagining of our economy and environment in the nature state we call home.

Our aim is to:

  • Spark systemic change by defining, re-naming, and celebrating our nature state. With your support, we will paint an increasingly vivid picture of Salmon Nation as a remarkable bioregion composed of local watersheds replete with rich natural systems and growing social and economic diversity.

  • Invite our most creative, dynamic, and successful inhabitants to tell their stories of working and playing throughout Salmon Nation.

  • Accelerate what works locally towards regenerative development throughout the bioregion. Be it human, natural, or financial, nearly all the capital needs in Salmon Nation can be met, and be recirculated, from within and by residents of Salmon Nation.

  • Welcome inhabitants of Salmon Nation aboard the Magic Canoe — our invitation to all who wish to join the journey creating a regenerative nature state here at home.


“The most effective point to intervene in a system is the mindset or paradigm out of which the system — its goals, power structure, rules, its culture — arises.” ¹

Donella Meadows
environmental scientist and educator

Change the Name — Change the System

WE LIVE IN A WORLD convulsing with interconnected crises. Financial and information systems have experienced explosive growth, offering advantages and opportunities that favor the few, but triggering threats that confront us all: global climate change, polarization, inequity, and a host of natural and human crises. Almost unwittingly, we have entered the Anthropocene, a geological era in which humans are the biggest force on the planet. While our systems have gone global, our lives feel less like our own. Agency, hope, and engagement are diminishing, and for many there is a pervasive sense that our efforts have little influence on systems that feel increasingly out of control. These background conditions have given rise to our ideas for Salmon Nation.

Inspired by Donella Meadows, we promote a practical and purposeful shift in mindset away from dependencies on global and national institutions that have proven stubbornly resistant to change. Many legacy institutions are fighting to maintain their relevance, their size, their power, their market share, their influence. In the face of disruptions to just about everything, they lack resilience — proving to be too large in their reach, too concentrated in their ownership and governance, too resistant to change. New patterns, new forms of organization are needed that are more suited to the particularities of place, more responsive to our rapidly changing needs. These patterns are already emerging at the local level — in watersheds, with their diverse ecologies, and among their increasingly diverse inhabitants. Each local watershed is a fractal tile. Taken together, these many individual tiles comprise Salmon Nation, and it is here that a dynamic, resilient regional identity is emerging. We seek to construct a strong fabric of social, cultural, and economic life in what we call “edge communities.”

We recognize that top down approaches by global leaders are essential, and some progress has been made, but most of the nine planetary boundary conditions of Earth’s life sustaining systems continue to exceed relatively stable patterns.²

Top-down approaches by political leaders must be supplemented and informed by bottom-up initiative at bioregional scale.


Paint the Picture

LOCAL PEOPLE, THE AUTHORS of much of the innovation and opportunity in Salmon Nation, are not favoured by existing networks, institutions, and all manner of supporting infrastructure that has been concentrated in the bioregion’s cities. Across our region, natural, social, and financial innovators outside major centers are not effectively linked to each other and to each other’s experiences and resources, nor to markets of information, capital, and power.

Our focus is on rural, Indigenous and urban “edge” communities; on less-served places and markets; on remarkable people doing remarkable work. We believe these places and people — near enough to resource centers, yet far enough away to preserve alternate viewpoints — are well positioned for the development and demonstration of new approaches to living that make more regenerative use of natural, social, and financial capital. To deepen a sense of belonging and foster collaboration and attachment to a shared identity with and within Salmon Nation, we have produced myriad photos, videos, and short stories from the region that, together, help bring to life an increasingly vivid picture of the fabric of Salmon Nation.

We are particularly focused on what we see as an effervescent movement towards innovative, decentralized models of post-industrial development. Indigenous people, millennials, and people living in edge communities occupy the forefront of these fast-changing human patterns of life.

We believe purpose-built human and digital networks can link these disparate and disconnected innovators and promote deeper learning about what works. As Kevin Kelly, editor of Wired magazine has said, “The only organization capable of unprejudiced growth, or unguided learning, is a network.”³

Or, we would argue, a storytelling. We have encouraged and borne witness to an emerging network of what we call Ravens (with a capital R) — diverse, decentralized individuals doing tangible work to address the cascading collapse of planetary life support systems, people whom systems thinkers refer to as “positive deviants” engaged in a “spiral dance at the edge of chaos.”

One of the collective nouns for a flock of real ravens (small r, the bird), is a “storytelling,” which seems like an apt expression to describe clever, disruptive, and smart animals that are constantly seeking new opportunities — just like we humans are in Salmon Nation.

For us, the term “Raven” is not intended as a label, but as a signifier, our internal code for a leader, an entrepreneur, a changemaker, or some combination of all those things: not members of an ideological movement, but rather a new community of creative, active, purposeful people who are highly motivated to improve the health of their families, homes, and communities in Salmon Nation.

The allusion to Ravens references a long, remarkable history of human co-evolution and relationship with those big loquacious black birds. They have been watching — probably with equal parts bemusement and alarm — the antics of we strange two-legged invading hominids across Eurasia and North America for tens of thousands of years.

In our formulation, human Ravens are contributing to a collective and emergent story of systemic change. They bring the passion of “souls of fire” which, according to a study into responses to climate change in northern Norway, is exactly the quality of leadership needed in edge communities if they are to thrive as well as survive in the face of climate disruption.

Ravens are thus active, dynamic, entrepreneurial citizens who:

  • Have a burning commitment to their home locale

  • Are strongly engaged in successful initiatives

  • Are catalysts and instigators of change: building new community infrastructure, launching local businesses; putting on festivals; starting new organizations or running old ones; convening, sharing, telling stories and unashamedly celebrating where and how they live

  • Are creating or have demonstrated powerful results with innovations that work.

Ravens — the people, just like the birds — are worth knowing.


Why ravens?

RAVENS ARE EXEMPLARS of life in Salmon Nation. Ravens are birds worth knowing.

That conversation you often hear — in a city park, along the shore, or out in the forest — is among ravens. They are talkative. They communicate with each other, and with other animals and humans in the larger community of life. They may have as many as thirty distinct sounds and calls, or dialects.Their brains are among the largest of any bird.

Ravens know us through our co-evolution over thousands of years around the Northern Hemisphere, in both North America and Eurasia. They have a dominant and widespread presence in the coniferous forests, mountains, and rocky shores of Salmon Nation. Ravens have distinct and diverse personalities. They are problem solvers with unusual avian intelligence. They are omnivorous, scavenging and preying as individuals, in life-long pairs and in flocks. Ravens adventure about, scouting for new opportunities. They fly right side up and upside down for fun.

Linguist Derek Bickerton, building on observations of biologist Berndt Heindrich, believes ravens display “displacement,” the ability to communicate about objects and events distant in time and space. Among vertebrates, this skill is uniquely shared by humans and ravens, and was a critical evolutionary element of human linguistic development.

Young ravens appear to practice the unusual avian behavior of inviting fellow ravens over for a meal when a food cache or carcass is found. They have also been observed to recruit wolves to a carcass, perhaps benefitting from wolves’ greater ability to tear larger animals apart, making more meat more easily available.

Ravens endure hot summers and sub-zero winters in a wide range of habitats and seasons. They are smart, playful, alternately affectionate and annoying. They enjoy playing a good trick now and then. They are watching, talking, interacting with all kinds of animals, constantly testing and exploring. Young ravens play with each other and have been observed playing catch-me-if you-can with wolves, otters, deer, and dogs. Anytime you are outside, you may hear ravens calling the rattling and “clok-clok” sounds, the bill snapping of ravens celebrating another successful caper.

In Salmon Nation, ravens and Indigenous people have known each other for many thousands of years. Ravens feature in creation stories and native mythology and settler folklore in myriad forms. In some mythologies ravens bring death and bad omens or have superhuman abilities. In others, ravens, by stealing the light, actually came to make day and night.

The raven is the provincial bird of the Yukon, and the national bird of Bhutan. It features on the coat-of-arms of the Isle of Man. Ravens are referenced in the Old Testament, in the Quran, and, in Christian, Jewish, and Islamic traditions. The raven was the first animal to be released from Noah’s Ark. Ravens star in some of our greatest literature — in Shakespeare, and in narrative poetry such as “The Raven,” by Edgar Allan Poe. One beloved book in Salmon Nation is The Raven Steals the Light, illustrated by legendary Haida artist Bill Reid.

One other attribute of ravens is that they aren’t always just talking and playing tricks. They’re watching everything all the time, watching all the inhabitants and all the goings-on in Salmon Nation — and sharing what they know — truly a “storytelling” of ravens.

In Salmon Nation, we need more storytelling, we need new narratives, and ravens are the smartest, keenest, most collaborative non-human storytellers out there. We think our co-evolution with ravens should be deepened in Salmon Nation, and celebrated through a Raven network that is owned and constructed by the ravens themselves.

ravens — our bioregional bird. And the natural knitters of the human fabric at the heart of Salmon Nation.


Cecil Paul with his brother Dan’s G’psgolox totem pole,
Mis’kusa, B.C.

The Magic Canoe:
All Our Wisdom for Living ⁹

AT AGE TEN, a boy named Cecil Paul was removed from his Haisla native village of Mis’kusa on the banks of the Kitlope River in north-central British Columbia. He was taken in his moccasins by the Royal Canadian Mounted Police to a residential school in Port Alberni on Vancouver Island, a victim, like thousands of young native children, of Canadian government policies designed to convert native people into proper Christian white children. Generations later, the Chief Justice of the Supreme Court of Canada would refer to these policies as amounting to “cultural genocide,” and no-one disagreed. The government, abetted by the Church, had sought, in the words of Canada’s first Prime Minister, Sir John A. Macdonald, to “take the Indian out of the child.”

In the case of Cecil Paul, it didn’t work.

Cecil suffered greatly at the Port Alberni school. Hundreds of miles from his home, forbidden to speak the only language he knew, beaten, sexually assaulted, and then discarded by the school at age fourteen, his spirit broken, not knowing how to get home. He washed up on Skid Row in Vancouver, depressed and habitually drunk. He eventually went north, at one point snagging a job in a fish cannery called Butedale, where he fell in love with a young white woman and she became pregnant. He proposed marriage, the only decent thing to do. Instead, he was called into the cannery manager’s office and told, “You have to leave.” A boat was coming the next day and he had to be on it. The child, a girl, was given up for adoption. Cecil headed to the fishing town of Prince Rupert and, once again, drowned his sorrows in drink.

But after a time a voice beckoned, an ancestor. It was his grandmother, calling him back to Kitamaat Village, where the survivors of his people, the Xenaksiala people, had amalgamated with the Haisla First Nation. She bade him return to the Kitlope River, to Mis’kusa — to go all the way home.

But home was vanishing before his eyes. The Haisla and Xenaksiala traditional territory of some four-million acres of marine fjordland, islands, mountain streams, huge Douglas fir, Sitka spruce, and cedar were almost all now part of a “tree farm license” that was being rapidly logged, while commercial fishing fleets were depleting rich supplies of crab, shrimp, halibut, and salmon. What Cecil called his “bank” was being drawn down by the same forces of colonialism and industrialization that took him from his homeland as a child. The social effects on Kitamaat Village and the Haisla community were taking a deadly toll on youth and adults alike in alcohol, drugs, and suicide. Cecil wondered aloud if there would even be a Haisla people in the future: “Who are we in this strange modern world?”

Then, on a salmon fishing trip to the Kitlope River, something unusual happened to Cecil and his companions. As Cecil tells it, four young white people “fell out of the sky.” In point of fact, a de Havilland Beaver float plane landed, unloaded four people and their gear, and departed.

Around a campfire that night the “Boston people” and the villagers talked. For three more days they talked and fished together and shared stories. These whites had learned that the Kitlope River was the largest pristine coastal temperate rainforest watershed anywhere in the world. No roads, no logging, no dams, no hatcheries. All eight hundred thousand acres from mountain top at eight-thousand feet, high glaciers, waterfalls, magnificent forest, all the way to the estuary where fresh water met salt, and nourished large flocks of migrating waterfowl, shorebirds, and returning salmon and steelhead of all six species. It was about to be logged, and Cecil and his companions were talking about what to do. He wasn’t even sure he could convince his own villagers to fight for their land.

Then and there, Cecil — whose Xenaksiala name, Wa’xaid, means “the good river” — and his companions decided to team up with the Boston people. Over the next four years they would work together to characterize their home and share their stories with growing numbers of scientists, journalists, and environmentalists. They just kept falling out of the sky, these people, and together they paddled the territory and explored their many options in what Cecil came to call a supernatural or “magic canoe”: the more people that came, the bigger the canoe grew.

This expanding polyglot of strangers paddled to unknown horizons, to the provincial capitol in Victoria, to Ottawa, to office towers in Vancouver, to make their case to government officials and the forest products company that held the rights to log and feed their sawmill in the north. The Haisla and Xenaksiala ventured as far as Stockholm to visit a folk museum where they found Cecil’s brother Dan’s totem pole, which had stood at Mis’kusa at the mouth of the Kitlope River before being sawn down and taken to Europe without Dan’s permission by a Swedish consul of an earlier age.

Back in British Columbia, they made their case to arrest the planned logging to the minister of environment and took him to the Kitlope — climbed mountain slopes, ate salmon, floated rivers, built campfires — and at every turn, shared their stories.

There was another surprise while paddling that magic canoe. It turned out the minister of the environment, a minister of “the Crown” as they are known in colonial parlance, had a surprising story of his own. Before becoming a politician and eventually a cabinet minister, the environment minister had been an Anglican Church minister in a coastal Indian village near Prince Rupert. He had adopted a daughter and named her Cecilia. She grew up with the minister’s family and friends, one of whom was a Haisla woman whom Cecilia called “aunt Louisa.” Unbeknownst to her, Louisa was Cecil’s sister, and Cecilia was Cecil’s daughter.

That’s a whole lot of magic right there, but there’s more. The forest company voluntarily gave up its right to log. The Kitlope was protected; it would not be and it has not been logged. The stolen totem pole was repatriated from Sweden to Xenaksiala territory — and in the spirit of gift exchange, a new pole was carved in Kitamaat and sent to Sweden in its place. And then one day, Cecil, and Cecilia, and the minister, went back to the Kitlope together.

A magic canoe. Haisla youth in the Kitlope River, celebrating the return of the G’psgolox Totem pole.
photo: Samuel M. Beebe

Today, government maps list the place as the Kitlope Heritage Conservancy. “You guys call it the Kitlope,” Cecil once said. “But in our language we call it ‘Huchsduwachsdu Nuyem Jees.’ That means the land of milky blue waters and the sacred stories contained in this place. You think it’s a victory because we saved the land. But what we really saved is our heritage, our stories, which are embedded in this place and which couldn’t survive without it, and which contain all our wisdom for living.”

As Cecil Paul’s story reveals, the Magic Canoe had an exploratory direction and shared purpose — to benefit people and nature. All were invited to join the Magic Canoe so long as they cooperated and were on board for the journey.

So it is today. The journey of the Magic Canoe didn’t end in the Kitlope. It continues throughout Salmon Nation. As more people join, and learn to paddle together, the Magic Canoe expands — and magic happens. Eventually, the canoe holds all the world. It is a container for the changing narrative of our place and our purpose within it. It is where the new myth of Salmon Nation is made manifest. With Cecil Paul’s encouragement, we named the new Salmon Nation non-profit Magic Canoe.


A Nature State

SALMON NATION IS ONE of the most beautiful and bountiful natural places ever shared by humans. The very act of defining this region, where people and wild Pacific salmon live, is an homage to our remarkable good fortune to live here. Salmon Nation is a nature state, not a nation state. It is where our collective imagination stirs towards new possibilities, a new myth of people and place, one that is coalescing out of our myriad personal stories. It is from all our lives that this more hopeful story emerges.

Salmon Nation is an area of land and sea etched by 50,000 miles of coastline and constantly washed by the Pacific Ocean. Its estuaries, coastal plains, rugged mountains, forests, farm lands, and grasslands are home to vibrant cities from San Francisco to Anchorage. It is home to busy rural towns, public and tribal lands, and hosts a hotbed of creativity and enterprise that adds up to a $1.5+ trillion bioregional economy.

Our home is blessed by the presence of Pacific salmon, our best biological indicator of natural, social, and financial health. The rivers of Salmon Nation are where wild salmon have historically spawned, and to which they return.

This bio-cultural region is easily recognized by a verdant fringe of temperate rainforest along the edge of the Pacific Ocean, and watersheds that reach back into the mountains and the headwaters of our rivers.

Salmon and Indigenous people lived together since the beginning of time. Our northwestern home has formed around shared ecological, cultural, and economic factors that include: mountain and ocean geography, relatively easy coastal travel between areas for humans and non-human animals, cultural and commercial trade routes and patterns, and a sense of wonder and appreciation for nature’s bounty.

All of these commonalities, and more, bind this region together. It is Cascadia, it is the Pacific Northwest, it is the Salish Sea, it is Ecotopia, and it is the Left Coast. But long before that, and still today, it is home to some of the oldest human settlements in North America.

Salmon Nation is where Indigenous people are reclaiming meaningful relationships to their lands and waters on their own terms and playing an increasingly influential role in their territories’ cultural, economic, scientific, and legal evolution. It is also where a symbiosis is emerging between old and new ways of living, of re-interpreting — through art, song, theater, new media, language, and unlikely collaborations in all manner of experiments at the watershed level — how we share wisdom and resources in ways that are more equitable, and ultimately richer and more meaningful for people and place.

If you are an inhabitant of Salmon Nation, you share this place not just with its First Peoples, but with thirty million or so other human residents, and with the plants and animals and diverse natural life support systems of which you are a part and upon which you and they wholly depend: clean air to breathe; water to drink; productive soil; and a climate moderated by the great ocean that defines us.

It is in our watersheds that new stories are being written, stories that capture memory and experience, and celebrate and invite new narratives of hope.

Far from the drumbeat of dire, sometimes demoralizing news that emanates from the world’s capitals — especially when it comes to the climate crisis — the watersheds of Salmon Nation are where innovations and opportunities and adaptations to climate change are flourishing.

It is here that we see the greatest promise for achieving a new myth for how we live with each other, and how we keep the promises we have made to ourselves, our families, our friends, and all our fellow inhabitants of Salmon Nation.

Sharing, and inviting others to share their beautiful, bountiful visions of a positive future here in Salmon Nation is the first step. An increasingly vivid picture evokes hope, interconnection, and the promise of regeneration for humans and nature. While there is much in the polycrisis¹⁰ to be concerned with, there remains room for bold, vital approaches to local cultures and economies that make sense now. Our collective story will be one of ingenious local solutions, led by Ravens and unfolding as a collective region-wide reimagination of life in Salmon Nation.


Watersheds — the living cells of Salmon Nation

IN SALMON NATION, we live in watersheds. Watersheds — be they Indigenous homelands, counties, regional districts, river basins, cities, or towns — hold pieces of local life, replete with nature, economy, culture, and myth.

Salmon Nation’s watersheds have distinctive natural, cultural, social, and financial capital reserves, which for millennia have attracted and sustained various forms of unusually dense human organization. Our daily lives, our homes, our workplaces, our families are in large measure determined by the boundaries and bounties of our watersheds. They give shape to social organization and to unique ways of seeing and being in the world.

Each watershed has its own river and its own collection of Ravens. These Ravens carry the specific local spirit of their home community while connecting across the bioregion to share knowhow and news of what works.

This dynamic is conducted, first in the local actions of Ravens, and then between proximate and distant watersheds with their own unique storytellings.

By enhancing the connection and the power of local communities, Ravens stretch and compress our natural, cultural, social, and commercial maps and dreams. A network of Ravens will include and connect communities in distant, remote, isolated, or edge watersheds and markets, while linking to more settled or urban areas.

Watershed by watershed, Raven by Raven, the many diverse storytellings of Ravens become one in a harmonic note, a call that is both recognizable and actionable. Theirs is the clarion call of Salmon Nation. We heard it first from Cecil Paul, an elder who invited us into the Magic Canoe.


What Have We Learned?

We have been at it for four years. We began with travels throughout the bioregion. We visited dozens of communities from Oregon to Alaska, meeting Ravens at every turn. We met elders, entrepreneurs, and concerned and inventive citizens, young and old. We were astonished at the extent to which, in general, so many smaller communities have already prioritized taking concrete steps to protect themselves through resilience and ruggedization.

When we visited in person, in place, and with the time to listen, we were delighted with the response from the people we met. Attempting to re-create these intimate conversations over digital networks — the only real avenue that was open to us during the pandemic — was far less successful. We believe that when addressing the polycrisis, which will affect people at core levels of survival and spirit, the trust and comfort of in-person communication is beneficial, even vital. The first storytelling of Ravens, held in Sitka, Alaska in the fall of 2019, created substantial positive impact. We heard from many attendees that hearing each other’s stories, particularly about individual, local responses to climate change, was both reassuring and transformative. We heard that for many, it was their first time hearing both an honest appraisal of the seriousness of the climate and other crises, and about positive, systemic pathways that confront the scale of the problem.

In our next phase, we hope to host more in-person meetings in diverse communities and to convene at least one in-person, bioregion-wide Raven storytelling per year, all with the aim of continuing to share stories and build networks around what works for the people and places that comprise Salmon Nation.

In July 2024 we restructured the management of the Salmon Nation Trust to optimize the ability of the four founding partners to do their best work. The Trust is a public benefit LLC funded by investors who share our hopes and dreams but expect neither return of capital nor current financial yield. The Trustees are high profile public citizens who guide our commitment to public purpose. Despite a multi-year commitment to a flat management structure of the four founding partners, we found it cumbersome to make clear decisions and execute on shared strategies. Spencer Beebe is now Managing Partner. Chris Brookfield, Ian Gill, and Cheryl Chen are on Contracts for Services to the Trust. We are also recommitting resources to develop the board and staff of the non-profit affiliate Magic Canoe. The roles of the Trust, a public benefit LLC, and Magic Canoe, are related but clear and distinctive. The Trust is designed to invest in bioregion-wide infrastructure. Magic Canoe is designed to support the storytelling of Ravens.

As we refocus on our learnings, we expect to work with Ravens to co-create new institutions that are addressing the challenges of the climate crisis. We will continue to travel through the bioregion meeting with new and existing Ravens, listening for what’s new and promising. Based on these and past conversations, Salmon Nation Trust will calibrate its approach in supporting Ravens. We will use our experience as partners and Trustees to assist in the development of new, local, systemic approaches to addressing the polycrisis. We continue to see that edge communities have mindsets honed by unique conditions, history, and culture. These conditions favor regenerative ways of thinking, and they continue to lead the way towards a brighter future for Salmon Nation.


An Invitation — Join Us

WHAT WE ARE are trying to do is to create a vivid picture of a healthy place, and to accelerate and replicate local expressions of what works to keep Salmon Nation healthy, bountiful, and beautiful. If you live where wild Pacific salmon live, you are a citizen of Salmon Nation.

Do you love where you live?
What will you do to leave this place better than you found it?
Will you join us on our journey?
Who will you bring along?
What story will you tell?
Will you support Magic Canoe?
Will you invest in The Salmon Nation Trust?

SALMON NATION IS is a human-powered natural system designed to inspire, enable, and invest in a common bioregional identity, a commitment to leaving this place better than we found it. It is a fabric of watersheds networked by Ravens who are actively building regenerative cultures and economies. By painting a vivid picture, facilitating active communication, and replicating what works, Salmon Nation aims to shift mindsets in our bioregion, helping people move from individual preoccupations that feel besieged and lacking in control to being part of a regenerative fabric of active, creative and more locally and regionally engaged people.

It is important to us that we state clearly that we are not trying to tell people what to do. We are not trying to prescribe individual behavioral change. We are not trying to create a political movement. To the extent that people feel disconnected or disempowered or maybe just plain disinterested, we think that is another system failure. Frankly, it’s exhausting for everyone to constantly have to navigate so much that doesn’t work.

This is where our journey begins. To make any of this work, we need your help to paint the most vivid picture of Salmon Nation that we can: to reimagine your home. We need a few promising Ravens to inspire the fabric of change. We need multiple examples of what works, and eventually we’ll broker access to capital to invest in their replication. We need allies, and all manner of goodwill. We invite you to join us in what promises to be a journey of many lifetimes.

Welcome aboard the Magic Canoe.
Welcome to Salmon Nation.
Welcome home.


Whole Systems Design

Trustees

high profile public citizens who advise and monitor for public benefit, improving social, environmental, economic well being while inspiring change

Salmon Nation Trust

a public benefit: LLC designed to invest in bioregional institutional capacity Contracts for Services systems design, public policy, finance, and journalism

Magic Canoe

a 501(c)(3) non-profit organization designed to support the storytelling of Ravens

Adventure Partners

short-term support to individual high performance mid-career professionals on breakthrough initiatives

Salmon Nation CoLabs

an LLC designed to support watershed/community based clusters of initiative

Ravens in the Spiral Dance

individuals across the bioregion who are changemakers in their local watershed/community

* The needs of Ravens drive decision making. The whole architecture of Salmon Nation is an example of “inverse governance” — bottom-up vs. top-down initiative.


About Us

Spencer Biddle Beebe grew up in Oregon fly fishing, camping, and practicing falconry. Through his lifetime commitment to wilderness and conservation he has has played a key role in the creation and development of over thirty organizations and programs from Alaska to Bolivia. After serving as President of The Nature Conservancy International and founding President of Conservation International, Spencer founded Ecotrust, where, over thirty years, he created a new paradigm not only for conservation, but for how we organize our societies and economics around nature. He is the author of Cache: Creating Natural Economies and It’s Not Any House You Know. He lives in Portland, Oregon.

Chris Brookfield is a designer, author, and former professional investor. He has collaborated in the early stages and formation of dozens of organizations that include companies, partnerships, non-profits, and movements in areas such as impact investing, communications networks, venture capital, climate adaptation, resilient food systems, education for innovation, and many essential services for the poor. His roles have ranged from founder, co-founder, seed and early-stage investor to board member, coach, and design lead. For the past two decades he has focused on edge communities which are far removed from mainstream systems and power. His design approach, outlined in Field Notes From Systems Change, is guided by principles of networks, complexity science, non-dual, and holistic systems. He lives in Vancouver, B.C.

Cheryl Chen cultivates collaborations around big ideas. Her aim is to catalyze new approaches to living well in place and to empower communities to self-determine what it means to thrive. She recently launched Salmon Nation CoLabs — designed to flow investments in community led change. Cheryl received her Ph.D. in Geography from the University of California, Santa Barbara. She lives in Portland, Oregon.

Ian Gill is a writer, and principal of Cause+Effect, a Vancouverbased consulting company whose subsidiary, Nature State Studio, is focused on designing and implementing strategies for large-scale social transformation. Ian’s interest and experience is in media, communications, social innovation, social finance, conservation, and Indigenous community development. He is a former documentary television and newspaper reporter, and author of four books including All That We Say Is Ours: Guujaaw and the Reawakening of the Haida Nation. He lives on a small island off the West Coast of Salmon Nation.

Lisa J. Watt is interim executive director of Magic Canoe, a non-profit organization dedicated to supporting Ravens and creating a vivid picture of Salmon Nation by highlighting stories of the bioregion and people working to address systems change and the climate crisis. Prior to joining Magic Canoe, Lisa was the director of the Indigenous Leadership Program of Ecotrust in Portland, Oregon, and worked in the museum field for nearly thirty years.

IN THIS ESSAY, this invitation, is made available under an open license. Feel free to distribute and disseminate, to react and reimagine. Open source projects are made available and are contributed to under licenses that, for the protection of contributors, make clear that the projects and ideas are offered “as-is,” without warranty, and disclaiming liability for damages resulting from using the projects as they are. The same goes for this essay, or thesis if you will. Running an open-source project, like any human endeavor, involves uncertainty and trade-offs. We hope this essay helps to provoke excitement and enthusiasm for new ways of thinking and being in the world, but we acknowledge that it may include mistakes and that it cannot anticipate every situation.

If you have any questions about Salmon Nation, we encourage you to do your own research, seek out experts, discuss these ideas — and your own — in your community. And we’d be delighted if you would share your thoughts and provocations with us.

Spencer B. Beebe, spencer@salmonnation.net
Christopher Brookfield, cbrookfield@gmail.com
Cheryl Chen, cheryl@colabs.studio
Ian Gill, ian@naturestate.studio
Lisa Watt, lisa@magiccanoe.org

“The country’s not going to last, but bioregions will.” ¹¹

Peter Buffett
musician, composer, author, philanthropist


Footnotes

¹ Meadows, D., “Leverage Points — Places to Intervene in a System,” The Sustainability Institute, p.2. Hartland VT, 1999.

² Rockström, J., “Planetary Boundaries Exceeding Earth’s Safe,” Limits,”https://www.thegreatsimplification.com/episode/134-johan-rockstrom

³ Kelly, K. Out Of Control: The New Biology Of Machines, Social Systems, and The Economic World. Basic Books, 1995.

On Purpose Associates, “Welcome to the Edge of Chaos — Where Change is a Way of Life.” On Purpose, Lansing, MI, 1996.

Amundsen, H. “Illusions of resilience? An analysis of community responses to change in northern Norway.” Ecology and Society 17 (4): 46, 2012.

Powers, S. and Seefeld, L., Bioregional Financing Facilities, Reimagining Finance to Regenerate Our Planet. BioFi Project, 2024

https://www.xeno-canto.org/115767 Recorded by Ian Cruickshank in Hakai, B.C.

Reid, B. and Bringhurst, R. The Raven Steals the Light. Douglas & McIntyre, Vancouver, 1996.

Beebe, Spencer B., “The Magic Canoe.” It’s Not Any House You Know: New Myths for a Changing Planet, Ecotrust, Portland, 2018.

¹⁰ Homer-Dixon, T. and Rockström, J. “What Happens When a Cascade of Crises Collide?” https://www.nytimes.com/2022/11/13/opinioncoronavirus-ukraineclimate-inflation.html

¹¹ In a conversation, April 8, 2021